Alan Cooper designs and develops software products (including SuperProject®, MicroPhone II for Microsoft Windows, and Microsoft's visual programming interface for Visual Basic®). Since he invented the programming language Visual Basic in the 1970s, his goal was to provide easy-to-use software that would focus on the user and his needs. Therefore he founded his company Cooper that consults on the software developing process for big companies. Cooper uses the concept of Goal-Directed Design® to provide solutions for companies such as Dolby, Ericsson, Fujitsu, Hewlett Packard, IBM, Logitech, Microsoft, SAP, Sony and VISA.
Alan Cooper has received several awards for his outstanding work, among them the 'Windows Pioneer Award' that was presented by Bill Gates in 1994 and the 'Software Visionary Award' in 1998.
He is the author of several books introducing techniques for improved interaction design.
- About Face: The Essentials of User Interface Design (ISBN 1568843224)
- The Inmates are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity (ISBN 0672316498)
- About Face 2.0: The Essentials of Interaction Design (with Robert Reimann) (ISBN 0764526413)