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Personas are fictious representatives for real people.
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[[definition::Personas are fictitious representatives of real people.]]
  
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In [[Alan Coopers|Alan Cooper]] company [http://www.cooper.com cooper] peronas are used as sample users that software is being designed for.
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[[Alan Cooper|Alan Cooper's]] company, [http://www.cooper.com Cooper], uses personas to abstractly represent users for which their software is being designed. The personas contain detailed information about their social and professional lives.<br>
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These personas stand in for real people. They have a resume, detailed information about their social and professional life and their tasks and goals of their job are known.
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Small teams of [http://en.wikipedia.org/wiki/Interaction_design interaction designers] analyse these personas, re-enacting different scenarios in order to discover their goals. Results of the analysis are incorporated into future software development.
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Small teams of interaction designers will think about these personas, play them through different scenarios, so that they can find out about their goals, so software that will be developed is synchronised with the user's needs.
 
  
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Even if it seems logic to fulfill many users' needs, it makes sense to design for one persona, because it is representing one group of users that will use the software later on.
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Although the software should fulfill many different users needs, it should be designed for one persona, since this persona represents the largest group of users that will be using the software.
  
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The usergroup that are represented by one persona that will buy the product, will be ecstatic and totally satisfied with the product, and therefore be loyal to the company, probably recommend the product and finally have a product that serves their needs.
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The users that are represented by the chosen persona are the most likely to buy the product since the software satisfies their needs.
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==Verwandte Begriffe==
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* [[broader::Interaction Design]]
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[[category:Interaktion und Kommunikation]]

Aktuelle Version vom 12. Februar 2009, 11:31 Uhr

Personas are fictitious representatives of real people.

Alan Cooper's company, Cooper, uses personas to abstractly represent users for which their software is being designed. The personas contain detailed information about their social and professional lives.
Small teams of interaction designers analyse these personas, re-enacting different scenarios in order to discover their goals. Results of the analysis are incorporated into future software development.

Although the software should fulfill many different users needs, it should be designed for one persona, since this persona represents the largest group of users that will be using the software.

The users that are represented by the chosen persona are the most likely to buy the product since the software satisfies their needs.

Verwandte Begriffe

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